The Art of Online Business How to Write Better Copy by Hacking Your Ideal Customer
We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.
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For some people it’s systems…For others it’s strategy…For me, it’s copywriting. If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.
In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show. Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the biggest sources of frustration for me in my business, and also for many of my students. That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.
Hattie and I have been working together in my business for a little while now. I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.
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