The Fabulist
The End of the Beginning of Motion Design | Part 3 with Ryan Summers and John LePore
May 30, 2024
Join industry disruptors Ryan Summers, a motion design visionary, and John LePore, co-founder of Black Box Infinite, as they navigate the future of motion design. They discuss the rising importance of strategic creativity and how emerging technologies like AI are reshaping storytelling. The conversation highlights the gap between order-takers and tastemakers, emphasizing the need for designers to adapt to new client expectations. They explore immersive experiences in entertainment, urging professionals to balance innovative storytelling with technical skills for success.
29:57
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Quick takeaways
- As AI transforms the creative landscape, motion designers must shift from mere task execution to strategic problem-solving to remain relevant.
- The evolution of motion design necessitates a broader understanding of creative communication, emphasizing adaptability to new technologies and storytelling principles.
Deep dives
Reinventing the Creative Industry
The conversation highlights a significant transition in the creative industry, specifically within motion design. Participants discuss the divergence between traditional creatives who merely fulfill client requests and those who take a proactive approach in solving problems. As clients start to present their ideas, often using advanced tools like AI-generated imagery, the need for creatively strategic professionals becomes clear. This evolution underscores the necessity for motion designers to step beyond being mere executors of tasks and embrace a role as innovative problem solvers.
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