Fabulist™ The End of the Beginning of Motion Design | Part 3 with Ryan Summers and John LePore
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May 30, 2024 Join industry disruptors Ryan Summers, a motion design visionary, and John LePore, co-founder of Black Box Infinite, as they navigate the future of motion design. They discuss the rising importance of strategic creativity and how emerging technologies like AI are reshaping storytelling. The conversation highlights the gap between order-takers and tastemakers, emphasizing the need for designers to adapt to new client expectations. They explore immersive experiences in entertainment, urging professionals to balance innovative storytelling with technical skills for success.
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Order-Takers vs. Tastemakers
- A widening gap is emerging between "order-takers" and "tastemakers" in motion design.
- Clients now arrive with fleshed-out ideas, challenging motion designers to offer strategic solutions.
Tomorrowland Experience
- Joel Pilger shares his experience at Tomorrowland, an immersive audiovisual exhibit in Barcelona.
- He saw the potential of AI-driven characters reacting in real time within these experiences.
Motion Design as Problem Solving
- Ryan Summers emphasizes that motion design can solve client problems beyond just creating visuals.
- He illustrates this with an example of using Rive interactive tools in a pitch deck instead of a traditional video.