1KHO 467: Flavor Is the Original Craving | Mark Schatzker, The Dorito Effect

Apr 22, 2025

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What if the root of our health crisis isn’t carbs or fat or sugar—but a missing conversation about flavor? In one of the most compelling episodes of The 1000 Hours Outside Podcast, Ginny Yurich sits down with author Mark Schatzker to discuss his groundbreaking book The Dorito Effect. Together, they explore how real food has grown increasingly bland while artificial flavor technology has skyrocketed—rewiring our brains, deepening our cravings, and sabotaging our nutritional wisdom. Mark explains how food that once satisfied is now engineered to deceive our taste buds and keep us coming back for more.

This episode unpacks the startling truth behind “natural flavors,” the psychological science of overeating, and why modern diets fail. Mark shares the life-changing question every person should ask before they eat: Where did the flavor come from? With warmth, clarity, and hope, he outlines how our palates can heal, how our kids’ cravings are being shaped, and why a future of deeply satisfying, joyful eating is not only possible—it’s essential. This conversation will absolutely change the way you think about food.

Get your copy of The Dorito Effect here

Learn more about Mark and all he has to offer here

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