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Wealthy Way
Understanding Your Lead Source Matters
Aug 16, 2024
Ryan Pineda, a real estate mogul and entrepreneurial powerhouse, shares his journey from a minor league baseball player to a $100 million wealth creator. He delves into the evolution of lead generation in real estate, highlighting the shift from personal meetings to tech-savvy methods. Pineda emphasizes the importance of understanding lead sources and utilizing technology for rapid deal closures. His insights inspire new investors to navigate the changing landscape and maximize their success.
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Quick takeaways
- The transition from traditional lead sources to digital platforms requires sales agents to adopt faster response times and efficient sales strategies.
- Confidently locking deals over the phone allows agents to secure opportunities swiftly while accommodating seller flexibility during negotiations.
Deep dives
Transitioning Lead Sources
Understanding the shift from traditional lead sources to digital platforms is crucial for adapting sales strategies. In the past, leads generated from TV commercials were generally the only source potential sellers contacted, allowing sales agents time to set appointments and negotiate deals effectively. However, with the rise of PPC and Facebook ads, potential sellers are often speaking to multiple companies simultaneously, creating a more competitive environment. This transition necessitates a faster response time to secure deals, as buyers increasingly expect immediate offers after submitting their information online.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode