In this episode, Lixxy is joined by Max Sheffield, a marketing expert who infuses storytelling strategy and narrative psychology to create electrifying content that makes ideal clients feel seen, not sold to. 
They explore how storytelling can transform your marketing and create deeper connections with your audience and learn how to use storytelling to make your marketing more authentic and impactful. 
They dive into why sharing your experiences, including the messy, not-so-perfect moments, is a powerful way to build trust and attract the right clients. 
Vulnerability isn’t a weakness; it’s what makes your brand relatable, memorable, and magnetic. 
So grab a cuppa, get comfy & let's get into it!