The GaryVee Audio Experience 57 Minutes to Grow Your Business
Jun 16, 2023
In this engaging discussion, business owners tackle common hurdles while emphasizing the importance of underpriced attention. Conversations highlight the role of social media in business growth, particularly for industries like skincare and healthcare. Tips on personal branding reveal the necessity of understanding your audience and leveraging emotional intelligence. The guests also dive into strategic marketing shifts, the significance of diverse platforms, and the crucial balance between hiring and maintaining company culture. Creativity in advertising and building trust are key themes.
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Content Creation Comfort Zone
- Figure out your most comfortable communication style: audio, video, or written word.
- Focus on that format and share your best advice freely on social media at scale.
Modern Influencer Marketing
- Leverage TikTok for influencer marketing by sending product samples to many smaller creators.
- Focus on organic reach and repurpose viral content as paid ads.
Finding a Junior Partner
- Find a young, talented partner and offer them equity instead of a high salary.
- Look for driven individuals willing to work for ownership and grow with the business.