The 7 Lies Marketers Sell with Phillip Stutts | BBB 106

Phillip Stutts is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content.

He is the author of the best selling book Fire Them Now: The 7 Lies Digital Marketers Sell. And he is one of the masterminds behind the curtain of political marketing with more than 20 years of political and marketing experience.

Today we talk about the marketing strategies which you should implement to your business and how to avoid being exploited by your marketing partners.

There are five steps to a successful marketing program:

1. Research the data – Figure out what the customers care about the most
2. Set up the marketing plan – Devise a program plan based on the data to provide the best possible service to your customers
3. Build a brand – Set up a platform where you want to share your message
4. Test the product – Find out what works and what doesn’t work for your brand
5. Launch the marketing campaign – Run it where your audience is

Quotes:

"I win when the client wins."

"If you’re not giving more than you are taking then you’re going to be out of business."

"I’ve put their interest ahead of mine and now they have complete trust because it’s not me guessing, it’s what the data says."

"The business owners should say: No, I’m in charge."

 

Episode Links:

Phillip’s site: https://www.phillipstutts.com/

Phillip’s company site: https://www.winbigmedia.com/

Get Phillip’s book on Amazon by clicking here.

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