In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of
Goodman Lantern, Content marketing has been around for decades, but with the advent of AI, there have been significant changes in the industry. Raj Goodman Anand, the founder and CEO of Goodman Lantern, a content marketing company, shares his insights on content marketing trends and strategies.
According to Raj, understanding the target market and where they hang out is crucial in creating an effective content marketing strategy. He also suggests having a marketing mix and a forte, such as inbound marketing through SEO, to
drive leads. However, capturing potential customers who consume content but do not take action can be challenging.
Raj advises identifying where customers are getting stuck in the funnel and bringing them to the next stage to increase conversion rates. He also emphasizes the flywheel effect, where satisfied customers can bring in more business through referrals.
What sets Goodman Lantern apart from other content agencies is their apparent mission to empower women in technology and marketing, leading to a team of 80% women. Additionally, having a clear vision for the future, such as going public as a company, has helped to align everyone in the same direction.
Raj believes in a long-term strategy rather than quick short-term wins when generating leads through content marketing. Education and thought leadership content is essential for companies selling big-ticket items.
About Raj Goodman Anand:
Raj fervently advocates for gender equality and women's economic empowerment in the tech industry, with 80% of his team being women. An accomplished engineer and entrepreneur, he's successfully launched three startups, including one acquired venture that generated over £45m in revenue. Beyond startups, Raj's influence extends to large and mid-sized organizations where he's spearheaded new product launches.
Honored as BusinessWeek's Europe's Young Entrepreneur (2007) and one of Revolution Magazine's 50 Most Influential People in Digital (2009), Raj is a respected speaker and thought leader. His insights have been shared at prestigious institutions and covered by leading media outlets.
About Goodmaan Lantern:
Goodman Lantern is a renowned content marketing agency offering comprehensive services from content writing, strategy, and design to motion graphic videos and SEO. Serving clients across five continents, this fast-growing agency assists businesses in establishing industry leadership through compelling storytelling that builds audience trust and drives growth. Goodman Lantern stands out for its commitment to gender equality in tech and marketing, with women making up 90% of its team. This company's Big Hairy Audacious Goal (BHAG) aims to create consistent, reliable, and equitable income opportunities for women in these sectors, aspiring to bring about global change.
Links Mentioned in this Episode:
Want to learn more? Check out Goodman Lantern website at
https://goodmanlantern.com/
Check out Goodman Lantern on Linkedin at
https://www.linkedin.com/company/goodman-lantern/
Check out Raj Goodman Anand on LinkedIn at
https://www.linkedin.com/in/rajanand/
Check out Raj Goodman Anand on Twitter at
https://twitter.com/rajanand
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