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The Fire Pit Podcast
L.A.B. Golf - Part 3: "The GOAT" - The Fire Pit w/ Matt Ginella
Feb 19, 2024
Explore the challenges of branding and marketing L.A.B. Golf putters, with insights from Tour players like Adam Scott and Lucas Glover. Hear about the transformative impact on players' careers and the innovative design that improved their putting game.
40:51
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Quick takeaways
- Innovative design of directed force putter revolutionized putting by enhancing face balance and toe hang.
- Strategic rebranding efforts, including company name change and logo redesign, enhanced market appeal and consumer perception.
Deep dives
The Journey of Lab Golf's Success Begins with Innovator Bill Pressy
In the podcast episode, the journey of lab golf's success is traced back to Bill Pressy, the inventor behind the directed force putter, an innovative golf club that challenged traditional designs. Pressy's creativity led to the creation of the directed force putter in 2014, which aimed to revolutionize putting by enhancing face balance and toe hang. Despite initial challenges in marketing and production efficiency, a pivotal moment arose when Sam Han connected with Pressy in 2017, leading to a partnership that would change the course of lab golf's trajectory.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode