Better Advertising with BTR Media Navigating Kickstarter with Panther Vision: Josh Leon’s Insights on Crowdfunding and Launching Unique Products
#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstarter. Josh shares how they started on Amazon before venturing into Kickstarter and how the platform has helped them develop their brand identity and unique products. He discusses the importance of storytelling and connecting with the target audience on Kickstarter, as well as the benefits of receiving feedback and refining products before launching on Amazon. Josh also highlights the growing popularity of Kickstarter and the opportunities it offers for brands to test new ideas and expand their reach.
Key Takeaways:
- Kickstarter allows brands to connect with their target audience and develop a unique brand identity.
- The platform provides an opportunity to receive feedback and refine products before launching on Amazon.
- Kickstarter is a growing space with a lively community and offers untapped opportunities for entrepreneurs.
- Crowdfunding on Kickstarter can help brands test new ideas and push the boundaries of their products.
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