Problem Solvers
How to Tell Sexy Stories About Unsexy Brands
Oct 9, 2023
David Lee, Squarespace CCO, shares his approach for marketing unsexy brands, emphasizing the importance of owning your online space and creating innovative storytelling. He discusses the limitations of using chat GPT for creative tasks and explores the benefits of a clarifying exercise to inspire new ideas and identity exploration.
27:31
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Look beyond your industry for inspiration and draw parallels from other sectors to make unsexy brands more appealing.
- Use fashion as a source of inspiration for website design, curating websites like seasonal fashion collections to reflect the owner's personal brand and provide an enriched user experience.
Deep dives
Unlocking Creativity Through Inspiration and Analogies
David Lee, the chief creative officer of Squarespace, shares his insights on how to make seemingly unsexy products like website building and hosting platforms more appealing. He explains the importance of looking outside of your industry for inspiration and drawing parallels from other sectors, such as real estate and fashion. By considering websites as a form of online real estate, Squarespace aimed to convey the concept of ownership and the American dream of having a personalized space on the worldwide web. Lee also discusses collaborations with influencers like Bjork to create innovative designs and unique storytelling. Overall, he highlights the significance of enriched experiences and diverse references in unlocking creativity.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
