Problem Solvers

How to Tell Sexy Stories About Unsexy Brands

Oct 9, 2023
Guest
David Lee
David Lee, Squarespace CCO, shares his approach for marketing unsexy brands, emphasizing the importance of owning your online space and creating innovative storytelling. He discusses the limitations of using chat GPT for creative tasks and explores the benefits of a clarifying exercise to inspire new ideas and identity exploration.
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Episode notes
1
Introduction
00:00 • 5min
2
The Importance of Owning Your Online Space
05:06 • 10min
3
Creating Innovative Storytelling and Marketing
15:00 • 7min
4
Unlocking Creativity and Brand Storytelling
22:11 • 2min
5
Exploring Identity and Inspiring Ideas
24:38 • 2min