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2min chapter
How to Tell Sexy Stories About Unsexy Brands
Problem Solvers
Unlocking Creativity and Brand Storytelling
In this chapter, the limitations of using chat GPT for creative tasks are discussed, highlighting the importance of human traits like creativity and emotional intelligence. The potential increase in value of creative jobs as automation improves is also explored, along with a practical exercise for developing new brand storytelling techniques.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode