#294-To Podcast or Not to Podcast: Weighing the Pros and Cons for Your Ecommerce Brand

May 1, 2023

47:44

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Episode notes

To discuss this episode, I couldn’t think of another person to guest, none other than Rob Stanley. Rob is a former founder of two successful 7-Figure online eCommerce brands with 20+ years of experience in eCommerce and marketing. Rob is also a successful Podcast host, a YouTube certified expert with a previous channel that had over 48 million views. With his experience and expertise since he’s been doing podcasts since 2018, Rob shares how podcasting can be used as a great tool for an ecommerce brand to build a loyal follower and create brand awareness.

Discussing the benefit of podcasting, comes the pros and cons of it too. Investing time and resources and of course knowledge are one of the requirements but outcome is rewarding when you are into it. Here we’ve also tackled the tech part of podcasting such as the tools and programmes that work best for beginners. So do chime in and who knows, this could be your sign to start a podcast of your own.

In This Episode:

[00:45] Welcoming Rob Stanley on the show.

[02:00] 2018 the start of podcasting.

[04:00] The first podcast experience.

[10:30] Major difference between podcasting 2018 and present.

[18:55] Benefits of a brand owner starting a podcast.

[24:55] The tech part of podcasting for beginners.

[32:20] Keeping on schedule remotely.

[33:50] Why streamyard?

[39:00] Choosing topics.

Guest Links and References:

Website: https://www.getida.com/woe