Top-of-Funnel Marketing Why It's Risky in Google Ads

John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge.

In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget.

Watch this video now to learn more about:

- Areas to check on your account before running Top-of-Funnel (ToFu) marketing

- The campaign types that work well for ToFu marketing

- Benefits of having an “exploratory” budget

- Measuring ToFu marketing results

PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Related videos:

🚀 Building a Marketable Brand & Running Campaigns for a Brand That Lasts: https://youtu.be/4RmoQck-PS4

🧲 Top-of-the-Funnel Marketing for Successful Lead Generation Ads | Lead Generation 101 Part 5​​: https://youtu.be/1cjecotLcmw

The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k

0:00 Intro

0:40 Top-of-Funnel Marketing: Why It's Risky in Google Ads

5:43 The best top-of-funnel audiences

8:16 How to get higher-quality leads

12:09 Applying top-of-funnel marketing for local lead generation brands

17:30 The importance of measuring the bottom funnel results

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