Ep 07 - Jessica Clark on Making New Realities with New Media
Feb 6, 2025
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Jessica Clark, an author and futurist, leads Dot Connector Studio, where she champions social innovation at the crossroads of media and culture. In this conversation, she discusses her book on inclusive futures and the importance of diverse narratives in storytelling. Clark explores the challenges of misinformation in today's media landscape and the evolving roles of artists as creative entrepreneurs. She emphasizes the need for collaboration and intergenerational dialogue to drive innovation and redefine success in the arts.
Developing media literacy is crucial for understanding how stories shape perceptions and enable individuals to create their own narratives.
The interplay between storytelling and technology reveals the importance of mastering narrative structures to effectively engage audiences in the digital age.
Incorporating diverse viewpoints in storytelling enhances social cohesion and helps combat manipulation and misinformation in an increasingly homogeneous media landscape.
Deep dives
Cultivating Media Literacy through Story Awareness
Recognizing how stories shape perceptions is essential for developing media literacy. This involves understanding the perspectives and assumptions that underlie the information we consume, ultimately helping individuals discern when they are being manipulated by narratives. The importance of storytelling is emphasized by its influence in daily life and professional environments, suggesting that everyone can take control and create their own narratives. By becoming more media literate, individuals can better navigate the complexities of information in various formats, from traditional storytelling to social media dynamics.
The Interplay of Storytelling and Technology
The relationship between storytelling and technology reflects a parallel between narrative construction and programming. Just as coding requires mastering commands, storytelling involves learning the elements of language and narrative structure to convey meaningful messages. Today's influencers exemplify this dynamic, utilizing various methods to engage audiences, often without formal storytelling training. This blend of creativity and technology demonstrates how influential narratives can shape collective perspectives, particularly in the digital age.
Navigating Information and Trust in the Digital Landscape
The digital environment poses challenges to discerning truth, particularly as misinformation proliferates through various channels. Events, such as the advent of deepfakes and evolving forms of misinformation, highlight the necessity for improved literacy around information verification and critical engagement with media. There is a call for fostering relationships with trustworthy media sources while understanding the risks of relying solely on easily consumable content. By cultivating a mindset akin to scientists—focusing on methods and transparency— society can develop a more nuanced approach to understanding and navigating truth.
The Role of Diverse Perspectives in Storytelling
The importance of incorporating diverse viewpoints in storytelling is emphasized as a means to counteract the dangers of a homogeneous media landscape. Inclusiveness can lead to richer narratives that foster understanding and empathy, ultimately aiding in social cohesion. Historical examples, such as the dynamics of collaborative practices in various sectors, illustrate the necessity of welcoming different voices and narratives to promote a healthier dialogue. Embracing multiple perspectives not only strengthens narratives but also serves as a safeguard against manipulation and misinformation.
Fostering Future Narratives through Technology and Collaboration
As technology evolves, the opportunity arises for new narratives rooted in collaboration and shared understanding. Projects that bridge the gap between creators and communities can lead to innovative storytelling that resonates with diverse audiences. There is potential for redefining the roles of organizations in fostering creativity and inclusiveness, encouraging a synthesis of artistic and technological efforts. By valuing creative endeavors as essential societal contributions, it becomes possible to create resilient narratives that reflect shared experiences and aspirations.
This week I speak with author, futurist, and strategist Jessica Clark of Dot Connector Studio. Jessica has honed her skills for decades on a path that’s carried her from AAAS to The Library of Congress to The Encyclopedia Britannica to the Center for Media and Social Impact to The New America Foundation to The Association of Independents in Radio and beyond, and now she oversees a refuge for social innovators working at the intersections of philanthropy, media, arts and culture, and futurism. We need dot connectors more than ever if we are to trace the shape of what’s emerging, and I look to Jessica as an example of how to weave research, experience design, production, strategy, and culture-building into something like the raft we need to make our way through vast uncertainty to thriving futures just over the horizon. In this episode we discuss the ideas shared in her book with Kamal Sinclair, Making A New Reality: A Toolkit for Inclusive Futures and how to rethink storytelling in new media.
0:00:00 - Teaser0:01:40 - Intro0:07:51 - Who is Jessica Clark?0:10:42 - “New Media” Means New Kinds of “Reality”0:15:18 - Storytelling & Social Power0:25:07 - Overcoming Groupthink / Problems in The Creative Economy0:32:39 - Fairness in New Media0:40:38 - What Do We Measure While Incubating Creativity?0:48:32 - Post-Institutional Credentials0:55:01 - How Do We Support “The Interstitionaries”?1:02:14 - Intergenerational Wisdom & The Value of Conflict to Truth1:08:59 - What Biases Do We Want?1:14:29 - The Future Voice of Fandom1:18:03 - Acknowledgements & Next Guest
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