The AI Consulting Podcast A Step-by-Step Guide to Starting a Profitable Consulting Business - with Michael Zipursky of Consulting Success
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Dec 1, 2021 Michael Zipursky, CEO and Founder of Consulting Success, shares his expertise on launching a consulting business. He discusses identifying your ideal client and creating compelling messaging. Michael emphasizes the importance of networking early to validate service offerings and connect with potential clients. He also introduces strategies for effective outreach, particularly through platforms like LinkedIn. Listeners gain valuable insights on how to navigate the AI market, making it easier to attract and engage clients.
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Ideal Client Clarity
- Focus on a specific ideal client in the early stages of your consulting business.
- Avoid casting a wide net, as it can hinder traction and resource allocation.
Magnetic Messaging
- Develop magnetic messaging that resonates with your ideal client's needs and aspirations.
- Understand their internal dialogue, challenges, and goals to create targeted messaging.
Finding Your Niche
- Use the niche scoring method to evaluate potential target markets, considering factors like experience and access.
- Validate your hypothesis by having conversations with people in your network and target industry.