The AI Consulting Podcast
A Step-by-Step Guide to Starting a Profitable Consulting Business - with Michael Zipursky of Consulting Success
Dec 1, 2021
Michael Zipursky, CEO and Founder of Consulting Success, shares his expertise on launching a consulting business. He discusses identifying your ideal client and creating compelling messaging. Michael emphasizes the importance of networking early to validate service offerings and connect with potential clients. He also introduces strategies for effective outreach, particularly through platforms like LinkedIn. Listeners gain valuable insights on how to navigate the AI market, making it easier to attract and engage clients.
26:18
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Quick takeaways
- Establishing ideal client clarity is vital for consultants to efficiently target their marketing efforts and attract clients.
- Crafting magnetic messaging that resonates with clients' challenges and desires distinguishes a consultant's value in a competitive marketplace.
Deep dives
Understanding Ideal Client Clarity
It is essential for consultants to establish clear ideal client clarity to effectively target their offerings. This involves specifying the industry, job titles, and characteristics of potential clients to streamline marketing efforts. By narrowing their focus, consultants can allocate their resources more effectively and increase their chances of successfully attracting clients. Contrary to the common inclination to cast a wide net, a targeted approach often leads to quicker traction and improved communication of services.
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