Entrepreneurs on Fire Growing Your Business with Podcasting... Without Having a Podcast with Ray Blakney: An EOFire Classic from 2022
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Aug 30, 2025 Ray Blakney, a serial entrepreneur behind several seven-figure businesses, shares his insights on leveraging podcasting for business growth without hosting your own show. He highlights the workload of running a podcast and suggests that being a guest can yield more benefits with less effort. Blakney discusses strategic pitching, the SEO advantages of guest appearances, and the importance of building connections in the entrepreneurial space. He also offers practical resources for those looking to enhance their visibility and brand.
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Efficiency Over Busywork
- Adopting a "lazy man's mindset" means doing only what's necessary to survive and progress.
- Efficiency born from laziness helps entrepreneurs stretch limited time and money during bootstrapping.
Podcast Episodes Launched In Bulk
- Ray recorded 365 episodes in two weeks and re-releases them annually to maintain downloads.
- That hack continues to deliver roughly half a million downloads per year with minimal new recording.
Guesting Is Lower Friction
- Being a guest on other people's podcasts is far easier than producing your own show.
- Guests avoid guest-finding, editing, social publishing, and listener acquisition work that hosts must do.
