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The Speed of Culture Podcast
From Vintage to Visionary: Chief Creative, Brand, and Digital Officer Dmitri Siegel on AI, Gen Z, and the Future of Urban Outfitters
Jul 2, 2024
38:24
In this episode of The Speed of Culture, Matt Britton interviews Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen Z consumers.
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