Ep26 "Why do people dislike moist more than moose, but not as much as merts?"
Sep 18, 2023
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Explore the phenomenon of word aversion and its connection to synesthesia, autism, shapes, and sound probabilities. Discover why certain words like 'moist' trigger strong negative emotional responses. Learn about the mere exposure effect and how repeated exposure to something can lead to a preference for it. Dive into the concept of neighborhood density and its relation to word aversion. Get insights into ongoing research on the genetic and neural bases of word aversion.
Word aversion is a phenomenon where certain sounds in words trigger intense irrational distaste or disgust, suggesting a connection between sound patterns and the emotional response they elicit.
The concept of familiarity plays a significant role in word aversion, with unfamiliarity and unfamiliar combinations of sounds correlating with higher aversion, highlighting the influence of linguistic familiarity on emotional response to words.
Deep dives
Word aversion and the relationship between sound and meaning
Word aversion is a phenomenon in which certain words trigger intense irrational distaste or disgust in some people. This aversion does not have a logical reason and is not related to the word's etymology, grammar, or usage. One theory suggests that the sound of a word plays a role in word aversion, as there are examples of people hating words with specific phonetic details, such as the sound 'oi' or 'oi'. Additionally, research has shown that aversive words and nonsense words that have improbable combinations of sounds tend to be more disliked by individuals. This suggests that there might be a relationship between sound patterns and the emotional response they elicit. Further investigations have also revealed that the phonotactic probability, which indicates how likely different sounds go together in a language, correlates with the aversion to certain words. Overall, word aversion provides an opportunity to study the connection between the sound of a word and the emotions it triggers.
Individual differences in word aversion
Word aversion is not experienced by everyone, with only a subset of the population having an aversion to specific words. The prevalence of word aversion is hard to determine without comprehensive population studies. However, it is essential to distinguish word aversion from other reasons why people might dislike certain words, such as overuse, incorrect usage, or personal preferences. Additionally, word aversion can vary across languages, and further research is needed to understand its occurrence in different linguistic communities. Understanding individual differences in word aversion can shed light on the variability in human perception and experience.
The role of familiarity and unfamiliarity
A significant factor in word aversion is the concept of familiarity. The mere exposure effect suggests that people tend to prefer and feel more comfortable with things they are familiar with. In the case of word aversion, unfamiliarity seems to correlate with aversion. Nonsense words with improbable combinations of sounds were found to be the most aversive, potentially because they were the least familiar. On the other hand, aversive words with higher probabilities of sounds occurring together were less aversive than nonsense words but more aversive than control words. These findings suggest that both linguistic familiarity and unfamiliarity play a role in word aversion, influencing the emotional response to specific words.
Word aversion as a form of synesthesia
Synesthesia, a phenomenon where the senses intertwine, may provide insight into word aversion. Just as synesthesia involves a blending of sensory experiences like colors and sounds, word aversion seems to entail a blending of sounds and emotions. Certain sounds in words can trigger emotions of aversion or disgust in individuals. While more research is necessary, it appears that the lines between brain regions associated with aversion and emotion may blur in individuals with word aversion. Exploring the genetic and neurobiological underpinnings of word aversion could provide further understanding of this unique relationship between sound and emotion.
We all know people who hate the word "moist". But why are they fine with synonyms such as "damp" or "wet"? What’s going on in their brains, and what does this have to do with synesthesia, autism, shapes, slacks, and sound probabilities? Join this week's episode as Eagleman leads us into the new and wild world of word aversion.
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