Ep26 "Why do people dislike moist more than moose, but not as much as merts?"
Inner Cosmos with David Eagleman
00:00
The Mere Exposure Effect: Familiarity and Preference
This chapter explores the mere exposure effect, which explains how repeated exposure to something can lead to a preference for it, even if the initial reaction was neutral. It discusses how this effect applies to various aspects of life, from music to marketing, and delves into the role of familiarity in language.
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