Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD #260 - The Business of Writing: How to Establish Yourself as an Expert and Expand Your Business with Nancy Erickson (The Book Professor)
Description: Welcome to this episode where we explore how writing a book can be a powerful tool to expand your business. Our guest is Nancy Erickson, The Book Professor®, who coaches business professionals to become authors of high-impact nonfiction books that establish them as experts in their fields. In this conversation, Nancy shares her journey from technical sales to book coaching and publishing, and how she helps business people to build their influence and increase their credibility.
We also discuss the three types of business books that can help to grow your business, as well as the ten mistakes that new authors often make when writing a business book. Nancy describes her process for coaching authors, and what happens after the book is published, including success stories of clients who have repurposed their book content into other revenue-producing products such as seminars, workshops, podcasts, and online courses.
If you're wondering if writing a book is the right choice for you, Nancy answers questions about who she best works with, the cost to work with her, and the people types she doesn't work with. We also delve into the benefits of writing a series of books and what the next step is for our listening audience. Join us for this informative conversation on how writing a book can be a game-changer for your business.
To connect with Nancy, visit her website: https://thebookprofessor.com/
Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.
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