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Founder's Journal
Why The Future of the Creator Economy is Bright
Oct 13, 2023
Alex Lieberman interviews Ahad Khan, CEO of Kajabi, about the future of the creator economy and how Ahad built Kajabi. They discuss the vision for the creator economy, different ways creators monetize their platforms, advantages of hybrid work, evangelizing and building partnerships, and the importance of culture, vision, and fundraising.
32:34
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Quick takeaways
- Kajabi prioritizes empowering knowledge creators in the creator economy by providing tools to monetize their valuable content.
- Ahad Khan emphasizes the importance of communicating the company's vision, setting the right culture, and strategic fundraising for accelerated growth.
Deep dives
Kajabi: Becoming the Shopify for creators
Kajabi is a creator commerce platform that helps knowledge creators turn their expertise into sustainable income. It offers tools for building membership sites, courses, communities, and podcasts, as well as providing website creation, CRM, business analytics, and payments. Kajabi aims to be the go-to platform for creators, empowering them to build successful online businesses. The platform prioritizes putting the creator and their brand first, focusing on valuable content and allowing creators to monetize their knowledge. Kajabi has raised significant funding, including a recent round of $550 million, and it sees an opportunity for substantial growth in the digital commerce space within the creator economy.
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