

Adrian Grenier From ‘Entourage’ On How To Make Your Business Future-Proof
Nov 15, 2021
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Adrian's Urban to Farm Journey
- Adrian Grenier grew up in New York City disconnected from nature with concrete all around.
- His life changed when he decided to become a farmer and reconnect with the earth and nature.
Yield Beyond Money Metric
- Yield Beyond Money (YBM) measures intangible values beyond financial returns.
- YBM focuses on enriching life experiences, community, and nature alongside responsible ROI.
Examples of Impact Investments
- Adrian invested in zero-plastic cleaning products and rainwater-harvesting companies to reduce environmental harm.
- Financial tools improving value-aligned investing excited the team due to their combined financial and social impact potential.