The Mindvalley Podcast

Adrian Grenier From ‘Entourage’ On How To Make Your Business Future-Proof

Nov 15, 2021
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ANECDOTE

Adrian's Urban to Farm Journey

  • Adrian Grenier grew up in New York City disconnected from nature with concrete all around.
  • His life changed when he decided to become a farmer and reconnect with the earth and nature.
INSIGHT

Yield Beyond Money Metric

  • Yield Beyond Money (YBM) measures intangible values beyond financial returns.
  • YBM focuses on enriching life experiences, community, and nature alongside responsible ROI.
ANECDOTE

Examples of Impact Investments

  • Adrian invested in zero-plastic cleaning products and rainwater-harvesting companies to reduce environmental harm.
  • Financial tools improving value-aligned investing excited the team due to their combined financial and social impact potential.
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