Owning Your Audience

Having a newsletter allows you to have direct access to your audience, which distinguishes it from social media platforms controlled by algorithms. With a newsletter, subscribers give you explicit permission to reach out to them, making it more likely they will engage with your content. This connection is essential, especially as social media algorithms frequently change, leading to inconsistent visibility of your posts. Thus, the ability to communicate directly through email reinforces the value of owning your audience.