3 Essentials for Showing Up Authentically on Camera: From Camera-Shy Coach to Converting Clients. Must-Know Video Marketing Strategies with Sabrina Safran Janeiro-Ep.238

Feb 23, 2025

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Master on-camera confidence and grow your coaching business with expert tips from former MTV and NBC casting director Sabrina Saffron Janeiro. Learn proven strategies for creating engaging video content that converts viewers into clients, including step-by-step techniques for authentic content creation, social media presence, and personal branding. Perfect for life coaches, business coaches, and consultants who want to leverage video in their content creation and marketing to attract clients, this episode provides actionable tips for both beginners and experienced content creators.

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Episode Highlights:

The three essential elements every content creator needs to master, including the often-overlooked importance of looking directly at the camera
Why less is more in content creation - how to avoid overwhelming your audience while still delivering valuable information
Practical techniques to boost your on-camera confidence, including a powerful pre-recording visualization exercise
How to find and amplify your authentic voice without trying to create a manufactured persona
The importance of having a clear mission in your content and how it naturally leads to more engaging delivery
Tips for setting healthy boundaries around what you share on camera while maintaining authenticity
Why imperfection is actually an asset in building genuine connections with your audience
Strategic advice for creating relatable content that builds trust with potential clients

Featured on This Show:

Sabrina Safran Janeiro

Sabrina is a casting director turned on-camera talent coach and is the founder of Greenlight Talent Coaching. With a decade of experience in reality television and digital media casting, Sabrina has helped countless creators, influencers, hosts, models and “real people” shine in front of the camera. Her work spans projects for major networks like MTV, VH1, NBC, and TLC, as well as digital heavyweights like BuzzFeed and Hearst Magazines, including brands like Cosmopolitan, Delish, and Harper’s BAZAAR. Sabrina also brings prior experience as an on-camera host, where she covered red carpet events and charity functions while also writing entertainment news stories.

Now, Sabrina specializes in coaching content creators—from emerging talent to established influencers and business owners—helping them show up confidently and authentically on-camera.

When she’s not empowering others to own their on-camera presence, Sabrina is passionate about championing Palestinian human rights and supports justice for all marginalized communities. She also loves taking long drives with her husband and hosting gatherings for family and friends. Additionally, she's a proud turtle mom to Ginger, a self-proclaimed foodie who’s always experimenting in the kitchen and enjoys binge-watching her favorite reality TV shows, documentaries and true crime series.

Website: https://www.gltcoaching.com

LinkedIn: https://www.linkedin.com/in/sabrinasafran/

Instagram: https://www.instagram.com/gltcoaching

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