The State of Developer Education

Finding Balance in Developer Evangelism with Michael Stowe, Senior Director of Developer Marketing at RingCentral

Aug 17, 2023

Michael Stowe, Senior Director of Developer Marketing at RingCentral, shares the misconceptions of developer evangelists, strategies for justifying developer marketing, and the three pillars of evangelism. They discuss the role of documentation, balancing support for developers and business goals, and enhancing developer education.

41:15

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Episode guests

Michael Stowe

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Episode notes

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Quick takeaways

Community and empathy play a vital role in developer education and marketing, emphasizing the importance of building strong relationships and trust with developers.

Hackathons serve as valuable channels for brand awareness, product feedback, and talent recruitment within the developer community.

Investing in comprehensive documentation, resource accessibility, and educational tools is essential for building a successful developer program.

Deep dives

The Power of Community and Empathy

The podcast episode highlights the importance of community and empathy in developer education and marketing. It emphasizes the role of the community in shaping the success of a developer program. The guest speaker shares his personal experiences and how the support of an online community fueled his learning journey. The conversation also touches on the impact of developer evangelism and the importance of building trust and relationships with developers. The podcast encourages a holistic approach to developer education and marketing, focusing on creating valuable content, improving documentation, and actively listening to developer feedback.

Introduction

2min

Learning Programming and Finding Support in the Community

3min

Paying it Forward in Developer Relations

22min

The Value and Purpose of Hackathons

10min

Improving Developer Education and Resources

4min

In this episode, Jon is joined by Michael Stowe, Senior Director of Developer Marketing at RingCentral, a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP®) global platform. With over ten years of experience in engineering, he is focused on community development, software architecture, API design, security, and usability.

They explore the misconception of developer evangelists, their strategies for justifying the existence of developer marketing, and how Michael approaches building a successful developer program. They also talk about the three pillars of developer evangelism and the importance of balancing supporting developers and achieving business goals in developer marketing and relations. They further delve into the role of documentation and how it can be used effectively to provide information and support to developers.

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The State of Developer Education

Finding Balance in Developer Evangelism with Michael Stowe, Senior Director of Developer Marketing at RingCentral

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Power of Community and Empathy

The Value of Hackathons

Building a Strong Developer Program

The Role of Empathy and Integrity

The Future of Developer Education

Remember Everything You Learn from Podcasts