The State of Developer Education cover image

The State of Developer Education

Finding Balance in Developer Evangelism with Michael Stowe, Senior Director of Developer Marketing at RingCentral

Aug 17, 2023
Michael Stowe, Senior Director of Developer Marketing at RingCentral, shares the misconceptions of developer evangelists, strategies for justifying developer marketing, and the three pillars of evangelism. They discuss the role of documentation, balancing support for developers and business goals, and enhancing developer education.
41:15

Episode guests

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Quick takeaways

  • Community and empathy play a vital role in developer education and marketing, emphasizing the importance of building strong relationships and trust with developers.
  • Hackathons serve as valuable channels for brand awareness, product feedback, and talent recruitment within the developer community.

Deep dives

The Power of Community and Empathy

The podcast episode highlights the importance of community and empathy in developer education and marketing. It emphasizes the role of the community in shaping the success of a developer program. The guest speaker shares his personal experiences and how the support of an online community fueled his learning journey. The conversation also touches on the impact of developer evangelism and the importance of building trust and relationships with developers. The podcast encourages a holistic approach to developer education and marketing, focusing on creating valuable content, improving documentation, and actively listening to developer feedback.

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