The State of Developer Education Finding Balance in Developer Evangelism with Michael Stowe, Senior Director of Developer Marketing at RingCentral
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Aug 17, 2023 Michael Stowe, Senior Director of Developer Marketing at RingCentral, shares the misconceptions of developer evangelists, strategies for justifying developer marketing, and the three pillars of evangelism. They discuss the role of documentation, balancing support for developers and business goals, and enhancing developer education.
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From Basketball to Coding Journey
- Mike Stowe started programming in seventh grade after a basketball injury sidelined his sports ambitions.
- He learned from online communities and books, despite limited resources in rural Minnesota.
DevRel's Passion and Burnout
- Developer evangelism is a deeply rewarding job rooted in community and helping others.
- This role often leads to long hours and high burnout risks despite its passion-driven nature.
DevRel Faces ROI and Perception Issues
- Developer marketing and relations face unique challenges from lack of alignment on expectations and ROI.
- The glamorous perception of frequent travel obscures the exhaustion and costs behind evangelism roles.