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Finding Balance in Developer Evangelism with Michael Stowe, Senior Director of Developer Marketing at RingCentral

The State of Developer Education

CHAPTER

The Value and Purpose of Hackathons

This chapter explores the use of hackathons for product testing, feedback, brand awareness, and recruiting. It emphasizes that hackathons should not be focused on driving sales or creating production quality apps, but rather on building relationships with developers for long-term value.

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