The Value and Purpose of Hackathons

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This chapter explores the use of hackathons for product testing, feedback, brand awareness, and recruiting. It emphasizes that hackathons should not be focused on driving sales or creating production quality apps, but rather on building relationships with developers for long-term value.

In this episode, Jon is joined by Michael Stowe, Senior Director of Developer Marketing at RingCentral, a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP®) global platform. With over ten years of experience in engineering, he is focused on community development, software architecture, API design, security, and usability.

They explore the misconception of developer evangelists, their strategies for justifying the existence of developer marketing, and how Michael approaches building a successful developer program. They also talk about the three pillars of developer evangelism and the importance of balancing supporting developers and achieving business goals in developer marketing and relations. They further delve into the role of documentation and how it can be used effectively to provide information and support to developers.

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