The Advanced Selling Podcast Building a Sales Engine Framework
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Jan 6, 2026 In this engaging discussion, the focus is on the Complete Sales Engine Framework, highlighting the crucial blocks of Attention and Engagement. Discover why many companies face empty pipelines and learn practical strategies for effective LinkedIn content and compelling emails. Bill shares innovative outreach techniques that invite prospects to webinars instead of desperation-laden meetings. He emphasizes the importance of trust-building methods, such as assessments and engaging lead magnets, to warm up leads before the sales conversation.
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Conversion Training Alone Leaves Pipelines Empty
- Most companies focus on conversion training while neglecting the top of the funnel, leaving pipelines empty.
- Filling the pipeline with qualified leads makes conversion conversations far easier and healthier for sellers.
Make LinkedIn Posts Lead Somewhere
- Use LinkedIn content with a clear purpose and a next step instead of posting aimlessly.
- Create posts that meet prospects where they are and lead them to an engagement action.
Write Emails That Prospect Wants To Read
- Stop sending me-focused email blasts and instead send value-first emails about prospects' problems.
- Write subject lines and body copy that meet the prospect where they are and offer useful insights.