Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast One community growth tactic that worked five years ago but would completely flop today
Nov 13, 2025
Jon Levesque, CEO of Seeq and a pro in community building, dives into the changing landscape of community-driven growth. He reveals why brand communities can't thrive in isolation anymore and need to connect where audiences are active. Jon discusses the decline of virtual-only events, highlighting how they’ve lost their charm post-pandemic. He emphasizes the resurgence of in-person engagements, advocating for their enduring impact on conversion rates. This insightful dialogue offers a fresh perspective on community strategy.
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Transcript
Episode notes
Communities Are Distributed Now
- Brand communities no longer thrive in a single owned channel; members scatter across many platforms.
- Jon Levesque says you must go to where the audience already gathers instead of expecting them to come to you.
Go To Your Audience
- Do proactively engage audiences on the platforms they already use instead of forcing them to a single hub.
- Jon Levesque warns against expecting people to come to your owned community without outreach.
Virtual Events Lost Their Spark
- The pandemic shifted expectations about virtual events from novelty to fatigue.
- Jon Levesque notes in-person meetings now deliver more meaningful engagement and conversion.