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Fast Talk

313: The Rise of The Adventure Athlete, with Expedition Detroit’s Dan Cooke

Apr 4, 2024
Dan Cooke, founder of Expedition Detroit, discusses the rise of adventure athletes in Detroit, emphasizing the need for coaching and support at all levels. The conversation covers interval training, sports trivia, safety in endurance sports, diversity in trail running, and the future of outdoor destinations as athletic hubs.
01:12:02

Episode guests

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Quick takeaways

  • Adventure athletes require tailored support and recognition in the evolving endurance sports market.
  • Expedition Detroit is pivotal in expanding outdoor activities and building an adventure athlete community in Detroit.

Deep dives

Changing Landscape of Endurance Sports Industry

The podcast discusses the evolution of the endurance sports industry, highlighting shifts in athlete and coach perspectives and exploring new opportunities within this changing landscape. It emphasizes the growth of a new market catering to adventure enthusiasts and recreational athletes across different age ranges.

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