Darius Mirshahzadeh, a modern-day Renaissance Man on Acid, talks about the invisible scale, core values, and aligning employee and company core values. He emphasizes the significance of authenticity and memorability. The chapter also explores the influence of inner circle and seizing transformative moments.
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Quick takeaways
Core values should reflect the true essence of the organization and become the ultimate decision-making engine for organic and holistic growth.
Aligning core values with behavior and language can drive higher motivation, execution, and attract clients that align with the organization's values.
Deep dives
The power of core values in driving organizational success
Darius highlights the significance of core values in building successful organizations. He emphasizes that core values should not be just marketing slogans, but they should be authentic, meaningful, and easy to remember. When core values become the language of the organization, they become the ultimate decision-making engine and attract the right talent. This creates what Darius calls 'invisible scale', where organizational inefficiencies are eliminated, and the company experiences organic and holistic growth.
The importance of aligning core values with organizational behavior
Darius argues that companies don't have core values; people do. He challenges the common practice of companies having inspirational core values that are not genuinely lived or known by employees. He suggests that core values should reflect the true essence of the organization, even if it means being unapologetically authentic. By aligning core values with behavior and language, organizations can achieve higher motivation, execution, and attract clients that align with their values.
The relationship between core values and business results
Darius discusses his belief that every result in business is a direct correlation of the core values that are present. He shares how he used data-driven tools such as Net Promoter Score, employee engagement surveys, and other metrics to measure the impact of core values on business outcomes. By leveraging core values effectively, companies can drive employee engagement, productivity, and ultimately achieve a positive return on investment.
Leveraging core values to differentiate and outperform competitors
Darius explains that in a highly competitive business landscape, core values can serve as a critical differentiator. He argues that it is the human element, motivated and aligned by core values, that sets organizations apart. By creating a core value-driven organization, leaders can motivate their teams, execute better, make better decisions, and attract clients who resonate with their values. This differentiation and strong internal culture can help businesses outperform their competition.
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Darius Mirshahzadeh is a Karaoke Singer, Pizza Lover, Pink Unicorn Enthusiast, Super High Growth CEO, Author of The Core Value Equation, Host of The Greatness Machine, and a modern-day Renaissance Man on Acid.
Top 3 Value Bombs
1. The Invisible Scale lets you have organic and holistic organizational growth.
2. Companies do not have core values, people do.
3. Your core values have to be meaningful, need to be authentic, and they should be easy to remember.
The Core Value Equation: A Framework to Drive Results, Create Limitless Scale and Win the War for Talent - Get Darius' Book on Amazon
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