B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Creating content that differentiates w/ Adam Robinson

Nov 7, 2023

Adam Robinson, founder of Strategexe and Markexe, shares insights on creating unique and valuable content that differentiates. They discuss the challenges of standing out in a saturated market, the importance of adding a personal touch, and the value of human touch in content creation. The podcast also highlights the significance of reflecting the author's unique perspective and thought processes in engaging content. Additionally, they touch on the launch of a new marketing agency called Mark X and the challenges of differentiation and execution in content marketing.

31:15

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Episode guests

Adam Robinson

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Create unique content by providing a new perspective or personal experience that resonates with the target audience.

Develop a strong corporate culture and align content with the organization's vision to maintain consistency and originality.

Deep dives

Creating Unique Content

To create better content, it is necessary to focus on making it unique and different from what is already available. While most topics have been extensively written about, the key is to provide a new perspective or personal experience that resonates with the target audience. An example is the book 'Traction' which combines existing business concepts into a unique system. Additionally, it is crucial to understand the target audience and tailor the content to their specific needs, writing on a personal level to engage them directly.

Introduction

2min

Creating Unique Content in a Saturated Market

5min

The Importance of Unique Perspective and Thought Processes in Creating Engaging Content

17min

The Launch of Mark X

6min

Connecting with Adam Robinson and a Sponsor Mention

2min

We create content with the aim of standing out and showing our audience how we're difference and valuable.

But given the volume of content being published every day, that's hard to do.

There's no secret silver bullet to solving that puzzle, but there are some basic principles that can guide us.

Adam Robinson, founder of Strategexe and, more recently, Markexe, sheds light on what companies can do to differentiate through content.

The B2B Content Show is brought to you by Connversa, helping business owners and busy CEOs create a month's worth of difference making content in 60 minutes.

Hosted on Acast. See acast.com/privacy for more information.

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