B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Creating content that differentiates w/ Adam Robinson
Nov 7, 2023
Adam Robinson, founder of Strategexe and Markexe, shares insights on creating unique and valuable content that differentiates. They discuss the challenges of standing out in a saturated market, the importance of adding a personal touch, and the value of human touch in content creation. The podcast also highlights the significance of reflecting the author's unique perspective and thought processes in engaging content. Additionally, they touch on the launch of a new marketing agency called Mark X and the challenges of differentiation and execution in content marketing.
31:15
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Quick takeaways
- Create unique content by providing a new perspective or personal experience that resonates with the target audience.
- Develop a strong corporate culture and align content with the organization's vision to maintain consistency and originality.
Deep dives
Creating Unique Content
To create better content, it is necessary to focus on making it unique and different from what is already available. While most topics have been extensively written about, the key is to provide a new perspective or personal experience that resonates with the target audience. An example is the book 'Traction' which combines existing business concepts into a unique system. Additionally, it is crucial to understand the target audience and tailor the content to their specific needs, writing on a personal level to engage them directly.
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