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17min chapter
Creating content that differentiates w/ Adam Robinson
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
The Importance of Unique Perspective and Thought Processes in Creating Engaging Content
This chapter highlights the significance of creating content that reflects the unique perspective and thought processes of the author. It emphasizes that although the core concepts may not be new, it is the author's way of thinking and their life experiences that make the content unique and resonate with the audience. The chapter also discusses the potential reasons why a piece of content may not have the intended effect and the value of repurposing and repeating content across different mediums.
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