Marketecture: Get Smart. Fast. Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing
Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state of the media business. We talk AI, SSP consolidation, vertical video, Google algo changes, and more.
Magnite going direct:
https://digiday.com/media/in-a-shrinking-marketplace-magnite-explores-media-trading-without-dsps/
Tom Tiscari estimates Magnite and Pubmatic’s take rates:
https://triscari.substack.com/p/43-magnite-pubmatic-unknown-take
Lou Paskalis has a new job monitoring news quality:
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