The Agents of Change Digital Marketing Podcast Create Custom AI Assistants with Mike Allton
Nov 12, 2025
Mike Allton, an AI architect and creator of The AI Hat, shares his journey into the world of custom AI assistants. He explains how these tools can handle repetitive tasks and challenge your thinking, acting like strategic partners rather than just responders. Mike provides a step-by-step approach to building your first assistant, highlights the importance of documentation, and discusses how to iterate and improve outputs over time. He emphasizes the value of using AI to free up your time and enhance productivity for solopreneurs and small teams.
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AI Tailors Sales Proposals
- Rich uses an AI assistant to analyze Zoom sales call transcripts and tailor proposals.
- The assistant recommends which sections to keep, how to improve boilerplate, and why.
Make AI Your Strategic Sparring Partner
- An AI assistant can be a strategic sparring partner that knows your constraints and thinks like you.
- That assistant should push back and ask clarifying questions, not just agree reflexively.
Instruct AI To Challenge And Question
- Tell your AI to challenge your assumptions and to ask clarifying questions.
- Give it permission to interview you so it uncovers missing context and refines its recommendations.
