The Shift in Celebrity Promotion

Timothée Chalamet's recent press activities highlight a significant shift in how celebrities engage with the media. Unlike traditional press junkets characterized by scripted interviews on late-night shows, Chalamet's approach involves more casual, in-depth interactions through platforms like podcasts. This change allows him to showcase a more authentic self, connecting with audiences in a relatable manner. It also signifies a broader trend where alternative media is increasingly overshadowing mainstream outlets, prompting stars to adapt to a new era of promotional strategies.