AM/PM Podcast
#426 - Navigating High Returns and Tariffs: E-Commerce Strategies with Shan Shan Fu
Dec 19, 2024
Shan Shan Fu, a former tech professional turned e-commerce entrepreneur, shares her inspiring journey from selling PPE to launching a clothing line on Amazon. She dives into navigating high return rates and tariffs, offering innovative strategies for profitability in tough markets. The discussion touches on the freedom of remote work while living in enchanting places like Medellin, Colombia, and the benefits of community in Austin's vibrant entrepreneurial scene. Shan Shan also highlights the role of platforms like YouTube in her self-education journey within the rapidly evolving e-commerce landscape.
44:40
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Quick takeaways
- Shan Shan Fu successfully transitioned from a tech career to e-commerce by leveraging her father's import-export connections during the pandemic.
- To address high clothing return rates and looming tariffs, she emphasizes efficient logistics and strategic sourcing from alternative countries like Vietnam.
Deep dives
Shan Shan Fu's E-Commerce Journey
Shan Shan Fu transitioned from a tech consulting role to e-commerce during the COVID-19 pandemic. Seeking a source of passive income, she found her initial success by selling cloth masks leveraging quick shipping and fashion designs, aided by her father's connections in import-export. This early venture served as a testing ground for her e-commerce skills, opening avenues to expand into clothing products like tights and socks. Transitioning from pandemic-driven PPE to fashionable items allowed her to enjoy the flexibility and control inherent in running her online business.
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