Kelvin Ma's Background and Entry into Short Term Rentals

Kelvin Ma, founder and CEO of RankBreeze, shares how he stumbled into the short term rental space while working as a director of content at another business. He initially focused on the design and guest experience of his property before delving into optimization aspects. Kelvin started writing a blog about his experiments and realized the importance of tracking rankings and optimizing listings based on other successful properties in the area.