How to Supercharge Your Guest Bookings with Rankbreeze by Hospitable Hosts

Kelvin Ma's Background and Entry into Short Term Rentals

Kelvin Ma, founder and CEO of RankBreeze, shares how he stumbled into the short term rental space while working as a director of content at another business. He initially focused on the design and guest experience of his property before delving into optimization aspects. Kelvin started writing a blog about his experiments and realized the importance of tracking rankings and optimizing listings based on other successful properties in the area.

RankBreeze's Three Pillars

RankBreeze offers three main areas of improvement for hosts: rank optimization, price optimization, and market data. The rank optimization component tracks rankings data and offers an optimization hub with listing optimization tools like keyword recommendations, amenities analysis, and review analysis. The price optimization feature, integrated with Hospitable, provides flexible pricing rules based on occupancy rates and other variables. The market data tool, called the competitor calendar, allows hosts to analyze base rates of custom competitors and adjust their pricing strategies accordingly.

Improving Revenue with RankBreeze

RankBreeze aims to help hosts increase revenue without compromising pricing. Hosts are advised to give the tool time to collect data and understand the trend lines before making drastic changes. Using the optimization hub, hosts can follow suggestions for keywords, amenities, and reviews, and then use RankBreeze's A/B testing tool to track the impact of changes on their listing's performance. It is recommended to make changes one or two at a time and monitor the results over a week or more.

Optimizing Photos, Titles, and Pricing

Photos, titles, and pricing are highlighted as key areas for hosts to focus on. Good quality, professional photos that showcase the property's best features are crucial for attracting clicks. The order of photos is also important, with the first 20 photos, especially the first 5 to 10, playing a critical role in capturing potential guests' attention during their initial scrolling through thumbnails. Proper pricing, guided by RankBreeze's pricing engine, helps find the right balance without solely resorting to lowering prices. By utilizing flexible pricing rules based on occupancy rates and other factors, hosts can optimize revenue without compromising their rates.

Hospitable Hosts

How to Supercharge Your Guest Bookings with Rankbreeze by Hospitable Hosts

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Quick takeaways

Deep dives

Kelvin Ma's Background and Entry into Short Term Rentals

RankBreeze's Three Pillars

Improving Revenue with RankBreeze

Optimizing Photos, Titles, and Pricing

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