Who is Rodolfo Hernández, Colombia’s “TikTok King”, and Can He Win the Presidency?

Colombians decisively rejected mainstream political parties in the first round of their presidential election last week, with two anti-establishment candidates advancing to the run-off on 19 June. Gustavo Petro, a leftist former guerrilla, promises to overhaul the country’s socio-economic system. He’s drawn fierce opposition from Colombia’s financial elites. His opponent, Rodolfo Hernández, known as the “King of TikTok”, has connected with voters through an astute social media campaign and is often compared to former U.S. president Donald Trump for his populist and sometimes outlandish rhetoric. The candidate that came in third in the first round of voting, establishment-backed Federico Gutiérrez, has thrown his weight behind Hernández, arguably making him the favourite. It remains unclear how Hernández will tackle Colombia’s most acute challenges, notably the inequality and corruption that drove country-wide protests last year and rampant insecurity in the countryside. In May this year, an armed strike organised by a former paramilitary, now criminal, group, the Gulf Clan, paralysed several regions in northern Colombia for days.

This week on Hold Your Fire! Richard Atwood is joined by Crisis Group experts Elizabeth Dickinson, Senior Colombia Analyst, and Renata Segura, Deputy Program Director for Latin America and the Caribbean. They talk about the candidates’ campaigns and Colombians’ disenchantment with their political elite. They discuss the hurdles Petro will have to surmount to win the run-off. They chart Hernández’s meteoric rise and dissect some of his proposals. They assess Colombia’s worsening insecurity, as armed groups, from guerrillas to former rebels and criminal gangs, exploit the state’s absence in rural areas. They also discuss what the election of Hernández or Petro would mean for Colombia’s foreign relations and Latin American politics more broadly.

For more on the situation in Colombia, check out Crisis Group’s extensive analysis on our Colombia country page, including our recent Q&A “Colombia’s Election Clash Rattles a Fragile Peace”.

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