527 - From Popcorn to Bourbon: The 15 Stars Story

When does a family business take a venture into bourbon? Well, here's one such story. We sit down with Rick and Ricky Johnson, the father-son team behind 15 Stars Bourbon. Their journey begins in an unexpected place—popcorn—where they turned their specialty brand, Black Jewel Popcorn, into a launching pad for their bourbon venture. The conversation delves into how a college project sparked Ricky's interest in creating bourbon from their unique black corn, leading to a partnership with Bardstown Bourbon Company. The Johnsons share their meticulous approach to blending and flavor proofing using older whiskeys, including 14- and 15-year-old blends. They highlight the role of heirloom corn varieties in shaping their bourbon profiles. And yes, we get school again on what 15 Stars means which reflects Kentucky’s bourbon heritage and Americana.

Show Notes:

• Introduction to 15 Stars Bourbon and the Johnsons' background.
• How a popcorn business spurred their bourbon dream.
• The role of heirloom corn in bourbon production.
• Partnership with Bardstown Bourbon Company explained.
• Insights into blending techniques and flavor proofing.
• Emphasizing Kentucky’s bourbon heritage in branding.
• Strategies for sourcing older whiskeys for their blends.
• Marketing approaches and consumer engagement.
• Preview of upcoming innovative bourbon releases.
• Reflections on community ties within the bourbon world.
• Support this podcast on Patreon

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