Achieving Growth Through Challenging Times with CEO of Boundless, Dee Coakley

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Founder Member Dee Coakley, Co-Founder & CEO at Boundless, who shares her journey achieving growth through challenging times. "There's a founder called Ian Nolan, CEO of a company called Bright Flag. And I remember going for a coffee with him and I remember it so clearly. We were at about 400k or I was focused on getting to a million. And then he said, slow down, slow down. Where are you at today? What's happening today? He was asking me how frequently we were closing a new logo and he said, look, you're closing. Maybe it was one customer a week at the time. He said, your problem isn't getting to 2 million ARR. The problem you have to solve now is how do you close two customers a week? Just focus on that. And I love the simplicity of that and I apply it to so many things right now. Don't run before you can walk. Just figure out that next little step." Dee shares: - Building fanbases: from artist management in the music industry to founding a SaaS company - Why investing in content was (and is) the cornerstone of their go to market strategy - Why you should never ask more than three people for advice about one problem - Eat, sleep and breathe spreadsheet numbers - on repeat - Focus, luck, and long term betting: learning to walk before you run and more.      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)