In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Founder Member Dee Coakley, Co-Founder & CEO at Boundless, who shares her journey achieving growth through challenging times. "There's a founder called Ian Nolan, CEO of a company called Bright Flag. And I remember going for a coffee with him and I remember it so clearly. We were at about 400k or I was focused on getting to a million. And then he said, slow down, slow down. Where are you at today? What's happening today? He was asking me how frequently we were closing a new logo and he said, look, you're closing. Maybe it was one customer a week at the time. He said, your problem isn't getting to 2 million ARR. The problem you have to solve now is how do you close two customers a week? Just focus on that. And I love the simplicity of that and I apply it to so many things right now. Don't run before you can walk. Just figure out that next little step." Dee shares: - Building fanbases: from artist management in the music industry to founding a SaaS company - Why investing in content was (and is) the cornerstone of their go to market strategy - Why you should never ask more than three people for advice about one problem - Eat, sleep and breathe spreadsheet numbers - on repeat - Focus, luck, and long term betting: learning to walk before you run and more.Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)