Author and music analyst, Chris Molanphy, discusses Lil Nas X's song 'Old Town Road' and its impact on pop history. They explore the history and evolution of Billboard charts, the collaboration with Billy Ray Cyrus, the debate about race and genre, and the challenges Lil Nas X may face in maintaining his success. They also discuss his coming out as a gay artist and his knack for creating viral music across genres.
Old Town Road challenged genre boundaries and sparked discussions about race and genre in the music industry.
Lil Nas X's strategic use of social media and streaming platforms contributed to the song's record-breaking chart success and cultural impact.
Deep dives
The Story Behind Old Town Road
The author, Chris Malanthi, discusses how he came to write the book about Old Town Road. He explains that he was approached by the curators of the singles series, Emily Lordy and Joshua Clover, who were impressed with his writing on the song and wanted him to turn it into a book. Malanthi, known for his expertise in pop charts and genre, was the ideal person to explore the cultural and historical significance of Old Town Road, which set several chart records. He highlights the song's impact on genre definitions, race in the music industry, and the role of internet virality in the charts.
The Origins of Lil Nas X and Old Town Road
Malanthi delves into the background of Lil Nas X, the artist behind Old Town Road. He explains that Lil Nas X, born Montero Lamar Hill in Atlanta, was raised in a influential time for rap and hip hop in the city. From an early age, Lil Nas X was immersed in internet and meme culture, becoming adept at creating viral content. He discovered a sample on BeatStars, a website for downloading beats, and turned it into a country-inspired record with hip hop elements. The catchy and humorous lyrics, paired with Lil Nas X's understanding of internet culture, led to the song's success.
The Impact on Country Music and Genre Definitions
Malanthi discusses the controversy surrounding Old Town Road's classification as a country song. He explains how the country music industry has historically marketed itself as white music, despite its roots in African American music. Lil Nas X's success with a country-influenced record challenged genre boundaries and sparked debates about race and genre in the music industry. While Billboard initially allowed the song on its country chart, it was later removed, leading to further discussions and criticism. Old Town Road highlights the fluidity of genre in the charts and the evolving understanding of what defines a country song.
Chart Success and Cultural Impact
The author examines Old Town Road's chart success and its cultural impact. He explains how Lil Nas X utilized social media, remixes, and strategic collaborations to extend the song's popularity. Old Town Road's record-breaking 19-week run at number one on the Billboard Hot 100 surpassed the previous record held by Mariah Carey and Boys II Men's One Sweet Day. The song's success demonstrated the changing landscape of music consumption and the power of streaming in shaping the charts. Lil Nas X's ability to connect with Generation Z and create viral content solidified him as a prominent figure in pop music.
In Old Town Road(Duke University Press, 2023), Chris Molanphy considers Lil Nas X’s debut single as pop artifact, chart phenomenon, and cultural watershed. “Old Town Road” was more than a massive hit, with the most weeks at No. 1 in Billboard Hot 100 history. It is also a prism through which to track the evolution of popular music consumption and the ways race influences how the music industry categorizes songs and artists. By both lionizing and satirizing genre tropes—it’s a country song built from an alternative rock sample, a hip-hop song in which nobody raps, a comical song that transcends novelty, and a queer anthem—Lil Nas X troubles the very idea of genre. Ultimately, Molanphy shows how “Old Town Road” channeled decades of Americana to point the way toward our cultural future.
Rebekah Buchanan is a Professor of English and Director of English Education at Western Illinois University. Her research focuses on feminism, activism, and literacy practices in youth culture, specifically through zines and music.