Ep.49 A Rare Behind The Scenes Into REFY'S Jess Hunt + The Untold Story Of How She Shook The Beauty Industry
Jul 10, 2023
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Hear about Jess Hunt's journey from influencer to co-founding REFY, the success of Brow Sculpt, the challenges of the beauty industry, and the power of influencer marketing. Learn how Jess grew REFY to sell over 12 million products and the evolution of her career from PA to business owner.
Jess Hunt's journey showcases adaptability and career growth from influencer to business owner.
Transitioning from influencer to business owner, Jess gains confidence and validation through audience support.
Investing in brand development and creative aspects leads to fulfillment and success in the beauty industry market.
Deep dives
Creation of Wonder Suite
Introducing Wonder Suite from Bluehost.com, where website creation is made simple by answering a few questions about your business to get a unique WordPress website or store. Customization options like design, colors, and content are available with Bluehost aiding in search engine visibility. The ease of customization, step-by-step guidance, and plugins make WordPress user-friendly for everyone.
Journey to Business Ownership
Jess Hunt shares her evolution from a PA to an influencer and eventually a business owner, emphasizing the value of continuous career evolution. Starting as an Instagram influencer, being scouted as a model, and transitioning into a beauty brand owner, Jess's journey exemplifies adaptability and growth. Her persistence in evolving her career path showcases the significance of embracing change and opportunity.
Fear and Confidence in Brand Launch
Launching Refi, Jess faced self-doubt and nervousness, transitioning from an influencer to a business owner. Through audience support and positive feedback post-launch, Jess gained confidence and assurance in her decision. Overcoming initial fears, Jess's alignment with audience needs and positive response validated her transition into business ownership, marking a successful shift in career focus.
The Transition to Brand Building and Creative Focus
The speaker reflects on the challenging transition from envisioning a simple product launch to heavily investing time in brand development, product testing, and creative responsibilities. Over time, a shift occurred towards greater involvement in the brand's creative aspects, leading to a realization of the brand's significant potential. This realization brought immense fulfillment compared to other job aspects, emphasizing the continuous evolution and dedication required for brand success.
The Role of Storytelling and Marketing in Brand Growth
The speaker highlights the importance of storytelling and marketing in brand growth, particularly in the cosmetic industry. By prioritizing creative content creation and effective marketing strategies, the brand successfully engages with audiences and sets itself apart from larger competitors. The discussion emphasizes the power of influencers in connecting with audiences and selling a brand's lifestyle and story, showcasing the significant impact of engaging marketing campaigns in achieving brand success.
There’s no question Jess Hunt, co-founder of REFY, social media influencer and model has taken on the entire beauty industry. Having amassed a huge 1.8 million followers just on Instagram, Jess has turned her influencing empire into entrepreneurial success.
In November 2020, Jess launched the beauty brand REFY with co-founder Jenna Meek. Having wild success with the revolutionary Brow Sculpt having a 100k waitlist and once launched had sold out within just 6 weeks. Since, the Brow Sculpt has become a firm cult favourite, Jess and Jenna has expanded its product range and is now stocked in Selfridges and Sephora across the UK, US and Canada. Selling more than 2.5 million products and a 50 million GBP valuation Jess shares her sensational story, from the reality of the influencer industry, to changing careers and what it takes to be the co-founder of REFY.
The crazy story behind Jess Hunt's photoshop story
How Jess Hunt became a viral influencer
How Jess Hunt co-founded viral beauty brand REFY
How Jess Hunt grew REFY to selling over 12 million products
Jess Hunt on the power of influencer marketing
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