The Grow Your Private Practice Show Why your private practice should NOT be on every social media platform
Social media can be a really effective way to get your business seen and attract more clients, leading to more visibility, more clients, more opportunities, and ultimately, more money. It’s how I’ve grown all my businesses.
With a little practice, you can plan a month’s social media in advance and then take 5-10 mins, twice a day to pop in to grow your following and respond to comments.
And what’s the easiest way to save time on social media? Just use one platform. You don’t need a presence on all the platforms to get results.
Ok, so what usually happens now is people start to doubt me. They think if they are on 3 platforms, they will get 3 x the results.
And sometimes they say ‘well, it doesn’t take me long to just copy/paste it to another platform.’
But that just isn’t the case.
Why? Well, in this weeks’ podcast I explore this and share 4 reasons why it’s better to only have one social media account - and a handy free guide to help you decide which to choose.
In this episode we explore:
- Why being on more than one platform is a false economy
- How it can negatively affect your engagement rate
- Why it’s not as simple as copy/pasting your posts
- Why it’s important to increase your followers
- How being on more than one platform can impact the know, like, and trust factor
- What to do if you’re on more than one platform
If you’re new to social media then there is a lot to learn, so just take your time, keep an open mind and enjoy the process. It’s a new skill and as with any new skill, it will take some time and practice.
And if you’re not sure which platform to be on, grab the FREE guide ‘Social media platform
And if any of this sounds a bit daunting, in the Grow Your Private Practice Club we have lots of help ready and waiting for you so come and see how we can help you.
Links to follow
Episode 8: What is social media engagement, and why you need to know
Episode 41: 6 compelling reasons why LinkedIn is great for therapists
And if you’re a member of GYPP, you have access to Social Media Made Simple, LinkedIn and LOVING it, and LinkedIn for the lazy