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Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart
Nov 15, 2023
04:49
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Here's what you need to know for today in the business of podcasting:
Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts
Lack of representation in ads causes disengagement in majority of UK audience
Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences
Global signs exclusive podcast distribution and licensing deal with iHeartMedia
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