Business Wars Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6
Oct 21, 2020
In the 1980s, Gallo's innovative ad campaigns for wine coolers propel them to success. However, family tensions surface when Joe, Jr. ventures into the cheese business, creating rifts with brothers Ernest and Julio. Legal battles ensue over trademark issues and family legacies, revealing buried secrets and deep resentments. As the courtroom drama unfolds, the stakes rise, threatening to dismantle the Gallo family’s bonds forever.
AI Snips
Chapters
Books
Transcript
Episode notes
Bartles and James Casting
- Gallo's new wine cooler, Bartles and Jaymes, needed a relatable ad campaign.
- Casting directors found non-actors Dave Ruffcar and Dick Mogg, whose authenticity resonated with audiences.
Wine Cooler Boom
- Wine coolers became a lucrative market, boosting Gallo's sales significantly.
- However, the overall American wine market struggled due to imports and health trends.
The Cheese Conflict
- Ernest, upon seeing Joseph's cheese in stores, demanded a meeting.
- He claimed a prior agreement prevented Joseph from using the Gallo name.
