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Marketing School - Digital Marketing and Online Marketing Tips
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
May 1, 2024
Jason Cohen, founder of WP Engine and Smart Bear, shares unconventional insights on building billion-dollar companies without venture capital. Topics include embracing optionality in business strategies, operating like a public company, continuous customer development, creating a company culture for personal growth, and finding a niche in the AI landscape.
31:16
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Quick takeaways
- Entrepreneurs can build billion-dollar businesses without venture capital by embracing optionality in business strategies.
- Recurring revenue models offer financial stability and growth predictability for bootstrapped businesses, emphasizing continuous value delivery.
Deep dives
Bootstrapping vs. Raising Capital
Entrepreneurs often face the decision of whether to bootstrap their business or raise capital. The podcast discusses the advantages and considerations of each approach. Bootstrapping allows for more control and autonomy, enabling a gradual growth strategy. However, to scale rapidly and reach significant valuations, entrepreneurs often opt for raising capital. This decision is influenced by factors like market size, revenue potential, and growth objectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode