
Marketing School - Digital Marketing and Online Marketing Tips How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
May 1, 2024
Jason Cohen, founder of WP Engine and Smart Bear, shares unconventional insights on building billion-dollar companies without venture capital. Topics include embracing optionality in business strategies, operating like a public company, continuous customer development, creating a company culture for personal growth, and finding a niche in the AI landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Navigating Growth and Niches in Business Strategy
02:41 • 9min
Exploring Strategic Decision-Making and Trade-Offs in Business Models
12:05 • 4min
Insights on Trading Psychology and Bootstrapped Business Design
16:16 • 2min
Bootstrapping Benefits and Recurring Revenue Strategies
18:12 • 3min
Unlocking Cash Flow Power with Annual Pre-Payment Discounts
20:54 • 4min
Navigating Growth and Funding in a Broad Market Landscape
24:31 • 4min

