What are the C's in marketing? How many are there? In this podcast, we learn about the different marketing models, focusing on the 4C's and 5C's models. The 4C's model, consisting of consumer wants and needs, cost to satisfy, convenience to buy, and communication, emphasises a consumer-centric approach to marketing strategies. Conversely, the 5C's model, which includes company, customers, competitors, collaborators, and climate, provides a comprehensive marketing analysis. Susan also introduced the 4C's of social media, which are communities, conversations, channels, and campaigns, underscoring the importance of fostering relationships, sparking discussions, and utilising various platforms and channels.

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.