Entrepreneurs on Fire

How to Multiply Your Business Value with IP Assets with JiNan Glasgow George: An EOFire Classic from 2022

Nov 7, 2025
JiNan Glasgow George, a patent law expert and CEO of Patent Forecast, dives into the power of intellectual property as a means to multiply business value. She highlights how ideas can become your most valuable assets and discusses the critical importance of trademarks, copyrights, and patents. JiNan shares a compelling case study showcasing how patents drove significant exit valuations and fundraising. She also warns against common mistakes entrepreneurs make when navigating IP, providing actionable insights on turning innovations into tangible assets.
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INSIGHT

IP Multiplies Business Value

  • Intellectual property multiplies business value by turning uniqueness into intangible assets that scale valuation.
  • IP keeps competitors out and increases value as the company's footprint grows.
ANECDOTE

Patents Powered A Higher Exit

  • A client built a portfolio of patents that enabled funding, talent recruitment, and a $15M patent-backed credit line.
  • Those patents ultimately increased the exit valuation beyond what revenue alone could achieve.
ADVICE

Begin With An IP Inventory

  • Inventory your business for trademarks, copyrights, patents, and trade secrets starting with websites, apps, and inventive solutions.
  • Capture and document those assets and engage professionals to leverage them.
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