How to Help Your Team Navigate Product Discovery and Work With Leadership
Sep 18, 2024
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Dive into the thrilling world of product discovery, where designers encounter their first touchpoints with executives. Many designers tend to hold back during kickoff meetings, but this can lead to missed opportunities and costly delays. Discover three essential questions that can empower designers to engage and influence the project outcomes right from the start. Learn how proactive participation can bridge the gap between vision and execution, ensuring a successful design process.
Active participation in product discovery discussions empowers designers to align project goals with business needs and user insights.
Asking three critical questions during product discovery helps identify knowledge gaps and clarifies the project's importance and scope.
Deep dives
The Importance of Product Discovery
Product discovery plays a crucial role in design projects, as it involves the initial interactions between designers and executives who outline the project's vision and goals. During this phase, designers often hesitate to voice their insights, which can lead to wasted time and effort. By actively participating in these discussions, designers can clarify the project scope and better align the team's focus with the underlying business and user needs. This proactive involvement not only enhances the overall design process but also empowers designers to frame the product correctly, ensuring that the final outcome effectively addresses the problems at hand.
Key Questions for Effective Discovery
Asking the right questions during product discovery is essential for uncovering vital information that influences design decisions. The three key questions highlighted include understanding the importance of the project from both the business and user perspectives, identifying knowledge gaps, and determining who to consult for further insights. Addressing why a project matters helps clarify its scope and purpose, while recognizing what is not known allows designers to pinpoint areas requiring further research or expertise. This methodical questioning process not only streamlines the design journey but also fosters collaboration among team members, ultimately leading to a more successful product.
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Navigating Product Discovery: Essential Questions for Designers
Product Discovery is an exciting part of any Design Project, and it may be a Designer’s first exposure to working with executives.
During a Project Kickoff, CEOs and other executives may come to discuss their grand vision of the project or help establish its overall goals. Unfortunately, as a result, many Designers stay silent and wait for other voices to speak up and finish talking.
However, that approach may cost you a lot of time and effort. Decisions you make during the Discovery process can often significantly impact the final product, and asking three specific questions during this process can help you do that.